Dierdre Constant Randall

We use quantitative and qualitative methodologies to understand customer behaviour, attitudes, and perceptions for our clients which informs their strategy.

We build interactive Customer Panels allowing for an exceptionally quick turnaround in results so that opportunities are not missed.

Although most of our research is currently in retail and for food suppliers (food product development), over the past few years we have expanded and serve the hospitality, banking, insurance, health & well being and media industries (as well as the academic sector).

We are an owner managed consultancy but engage with specialists in their respective fields.

It’s crucial to listen to customers; make customers’ wishes realities and to exceed their expectations. We need to know what customers desire before they even know it themselves, so that when they see a product or service, they step into the space and think ‘that’s exactly what I need’.